What Is Guest Posting?

 What Is Guest Posting?

 
Before really delving into our guest post services and how they can help your organization grow, it might be helpful to know: what is guest posting, anyway?  The name almost says it all: a guest post is a blog post written by someone other than the main author of a website but that is published on that author’s site. In this scenario, someone agrees to publish a post from another contributor onto their own website. To get that person to agree to publish the post, the information needs to be relevant to the site’s audience and provide valuable information.  The guest blog post also needs to contain a link back to the contributor’s website, as this can help readers find the author and drive traffic to the site. Even more importantly, that link shows Google that the site on which the post is published feels that the contributor (and their website) is reputable and worthy of recognition. Obtaining a backlink like this from a website that’s already seen as authoritative can help to boost your own site’s ranking. Bypassing on its “link juice” to you, the site publishing your guest post is basically showing Google that it supports your business.                           

The Benefits of SEO Guest Posts

 Search engine optimization involves countless techniques and trends. While certain mainstays should be found in virtually any strategy, the results will be stronger if the methods are diversified. Working with a firm that offers a guest post outreach service should be just one part of executing an SEO strategy -- but it’s certainly an important one.  There are several compelling reasons to explore guest blog posting services. One such reason is the ability to establish yourself as a leader within your industry. While you can accomplish this to a certain extent on your own website by publishing relevant information for readers, you can reach a wider audience if you branch out beyond your own online hub.  Guest post services can provide your business or your clients with the opportunity to be seen as credible and knowledgeable. By contributing a well-written, entertaining, and accurate piece of content to a well-regarded website, you’ll show readers that you’re an authority. At a time when brand loyalty is hard to come by, being able to illustrate exactly why you’re the best in your business is key. This is an excellent way to increase brand recognition and overall reputation.  Guest blog posting services can also aid you in increasing your referral traffic. While not every visitor who navigates your site will end up being a viable lead, the link from your guest post will provide a consistent source of site traffic for your site. Unlike paid search ads, guest posts are permanent fixtures -- meaning that your site traffic will increase over time and can reap the benefits for years to come. According to Ahrefs, the average guest article receives 50 site visits, while about 15% of guest posts receive more than 100 visits to the business’s website as a result of those backlinks.  And speaking of backlinks, the best guest posting service can provide you with ways to obtain some great ones. Since Google’s algorithms take site backlinks into account when tabulating search rankings, it’s important to increase the number of links pointing to your site while ensuring those referring websites are considered credible. An agency providing guest post services can strengthen your backlink profile, improve your domain authority, and subsequently help to boost your site ranking. Although these calculations are complex and SEO is certainly not an exact science, guest posts can allow you to build up higher quality backlinks on other sites in an effort to make a difference in how your site is regarded by Google.  Keep in mind, of course, that guest posting -- like many other facets of an excellent SEO strategy -- provides excellent ROI and long-term gains. When you work with a guest blog writing service that focuses on developing truly outstanding content and obtaining excellent backlinks, you’ll be alleviating risks and investing in your company’s ongoing success. In lieu of directly paying for links (which is a practice that’s frowned upon by Google) or devoting large portions of your marketing budget to paid search campaigns, you can get more for your money and see improved results when you implement strategies like guest posting.

Guest posts